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Free plugins that qualify themselves

Turn plugins into
your #1 growth
engine

Build free plugins that deliver instant value, organize your prospect's data, reveal their blind spots, and create a natural path to workshops, coaching, and revenue.

From free plugin to
qualified pipeline

Each stage delivers real value while naturally qualifying your prospects for the next.

Attention

A compelling LinkedIn post or email showcases the plugin. The content itself teaches — but the plugin is the payoff. "Install this free Claude skill and get your pipeline health score in 5 minutes."

LinkedIn · Email · SEO · Partners

Activation

The user installs the plugin and immediately gets value. The plugin solves a real pain point, organizes their data into a structured format, and reveals gaps they didn't know they had — all while quietly qualifying them through usage behavior.

Instant value · Data structuring · Gap reveal

Qualification

The plugin output doubles as a lead score. Completeness of input data, gaps identified, and "send for advanced analysis" flows create a natural qualification moment — no forms, no friction, just genuine engagement with the tool.

Automated scoring · Fit signals · Warm handoff

Workshop

Qualified users bring their plugin output to a biweekly workshop. They learn the methodology, apply it to their situation, get peer feedback, and surface coaching needs naturally through the work itself.

Free or paid · Biweekly · Peer learning

Conversion

Attendees who need deeper help convert to 1:1 coaching, team coaching, consulting, or premium plugin features. Success stories become LinkedIn content — driving new plugin downloads. The flywheel compounds.

Coaching · Consulting · Premium software · Success stories

Install. Get value.
See your blind spots.

Each plugin is a free Claude skill that delivers instant results — and naturally reveals where to go deeper.

For sales teams

Pipeline Clarity Score

Paste your pipeline or deal notes. Get a 3 Whys completeness score, gap analysis, and prioritized next steps — instantly.

Coming soon →
For sales managers

Discovery Call Reviewer

Paste a call transcript. Get question quality scores, evidence mapping, and specific coaching recommendations for each rep.

Coming soon →
For GTM teams

Competitive Intel Extractor

Drop in a competitor URL. Get structured use cases, business cases, ROI formulas, and positioning gaps — ready for your next pitch.

Coming soon →
For founders

PLG Readiness Assessment

Answer a few questions about your GTM motion. Get a readiness score, recommended plugin strategy, and a personalized workshop invitation.

Coming soon →

Two paths into the
same flywheel

Whether you're building a growth engine or teaching others to build one.

For Startups

Use plugins as your primary distribution channel

B2B companies (Series A–C) that want warm inbound pipeline without the cost of outbound or the wait of content marketing.

  • Learn the plugin-led growth framework in biweekly workshops
  • Install free plugins and use them on your real pipeline today
  • Get coaching on custom plugin strategy for your market
  • Build, distribute, and measure plugins that compound over time
For Partners

Turn your expertise into plugins that sell for you

Coaches, consultants, and advisors who want to scale their practice with AI-powered tools that attract, qualify, and convert clients.

  • Encode your methodology into Claude skills and MCP servers
  • Run white-label workshops for your own audience
  • Earn revenue share on premium plugins from your network
  • Build with Strapah — turn coaching sessions into AI agents

Learn the framework.
Build alongside peers.

Bring your plugin output. Leave with a strategy.

20 min — Framework

Learn the plugin-led growth methodology: how to identify plugin opportunities, design for adoption, and connect usage data to revenue.

30 min — Live workshop

Apply the framework to your real situation. Use your plugin output as the starting material. Build alongside other growth teams.

20 min — Peer review

Share your results with the group. Get feedback from peers and the expert facilitator. Learn from companies at different stages.

15 min — Q&A + next steps

Ask anything. Get answers from the expert and the group. Leave with clear next actions and an invitation to go deeper with PluginCoach.

Next Session

Plugin-Led Growth Workshop

90 minutes of structured learning, opportunity mapping, and hands-on building with expert guidance.

Every other Thursday · 90 min
Free to attend
Growth, product & GTM teams
Bring your plugin output as pre-work
Register for Next Workshop

Small group format · Limited spots · Startups & partners welcome